Our brand creation process lies on the foundation of understanding the brands multifaceted intrinsic and extrinsic relationships. These facets can be segmented into three criteria as following:
Purpose
Brands should have a clear understanding of its function, values, and vision for directional clarity and a solid brand foundation. What is the brand’s north star? Who is the brand for? What is the brand communicating?
Emotion
Brands are created for people. Hence, it should be able to connect and build a genuine relationship with its audience. We achieve this through stories, narrative, aesthetics, and creativity.
Viability
Brands and businesses are inherently connected and co-exist in synergy. They should succinctly enhance and uplift one another, whether be operationally or economically. Finding the balance between them is key in unlocking a brand’s potential and longevity.
